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Overview

Ghost Metrics is a HIPAA-compliant web analytics platform built specifically for healthcare organizations. It gives you the insights you need to understand your website visitors and measure marketing performance — without compromising patient privacy or regulatory compliance.

What is Ghost Metrics?

Ghost Metrics is a fully managed, white-labeled version of Matomo, the leading privacy-focused analytics platform. We’ve taken Matomo’s powerful analytics capabilities and built a service around it that meets the strict requirements of healthcare organizations.

Unlike Google Analytics and other mainstream analytics tools, Ghost Metrics:

  • Keeps your data private and never shares it with third parties
  • Provides a signed Business Associate Agreement (BAA)
  • Hosts all data in secure, US-based data centers
  • Gives you 100% data ownership
  • Never samples your data — you see every visit

Why Ghost Metrics?

Built for Healthcare Compliance

Traditional analytics platforms weren’t designed with healthcare regulations in mind. Google Analytics, for example, explicitly prohibits the collection of protected health information (PHI) and doesn’t offer a BAA. This puts healthcare organizations in a difficult position: either go without analytics or risk compliance violations.

Ghost Metrics solves this problem. We provide enterprise-grade analytics with HIPAA compliance built in from the ground up.

Complete Data Ownership

With Ghost Metrics, your data belongs to you. It’s never sold, shared, or used to build advertising profiles. Your analytics data stays exclusively within your Ghost Metrics account.

No Data Sampling

Many analytics platforms sample high-traffic websites, showing you estimates rather than actual data. Ghost Metrics processes every single visit, so your reports reflect reality — not statistical projections.

Advanced Features Available

Ghost Metrics offers powerful features that other platforms charge extra for or don’t offer at all. Depending on your plan, you can access:

  • Heatmaps — See where visitors click and scroll
  • Session Recordings — Watch anonymized visitor sessions
  • Form Analytics — Understand how users interact with your forms
  • Funnels — Track multi-step conversion paths
  • Media Analytics — Track video and audio engagement
  • Search Engine Keywords — See which keywords drive traffic
  • Custom Reports — Build reports tailored to your needs

All analytics modules are included with Premium and Enterprise plans. See your plan details for available features.

Core Capabilities

Website Analytics

Track visitors, pageviews, sessions, and engagement metrics across all your websites. Understand where your traffic comes from, what content performs best, and how visitors navigate your site.

Conversion Tracking

Set up goals to measure the actions that matter — form submissions, appointment requests, phone clicks, and more. Attribute conversions back to the campaigns and channels that drove them.

Campaign Measurement

Track the performance of your marketing campaigns with full UTM parameter support. See which campaigns drive traffic, engagement, and conversions.

Multi-Site Management

Manage analytics for multiple websites from a single dashboard. Perfect for healthcare systems with many locations, service lines, or brands.

Roll-Up Reporting

Aggregate data across multiple websites into unified reports. Get a complete picture of your digital presence without manually combining data.

Who Uses Ghost Metrics?

Ghost Metrics is designed for healthcare organizations of all sizes:

  • Health systems managing multiple hospital and clinic websites
  • Medical practices tracking patient acquisition and engagement
  • Healthcare marketing teams measuring campaign performance
  • Digital agencies serving healthcare clients
  • Compliance officers ensuring analytics meet regulatory requirements

Security & Compliance

Ghost Metrics maintains rigorous security standards:

  • HIPAA Compliant — Business Associate Agreement (BAA) included
  • SOC2 Type II In Progress — View our compliance progress at security.ghostmetrics.io 
  • US-Based Hosting — Data stored in secure US data centers
  • Encrypted Data — Data encrypted in transit and at rest
  • Access Controls — Granular user permissions and audit logging

Next Steps

Ready to get started?

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