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KPI Widgets

Display key performance indicators prominently on your dashboard.

Overview

KPI Widgets let you highlight your most important metrics in large, easy-to-read displays on your dashboard. Instead of scanning through tables and graphs, you can see critical numbers at a glance.

Adding KPI Widgets to Your Dashboard

  1. Navigate to your Dashboard
  2. Click Add a widget or the dashboard customization option
  3. Look for KPI Widgets in the widget categories
  4. Select the KPI you want to display
  5. The widget will be added to your dashboard

You can drag and rearrange KPI widgets to organize your dashboard layout.

Available KPI Widgets

Traffic Metrics

  • Visits — Total number of sessions
  • Unique Visitors — Individual people who visited
  • Pageviews — Total pages viewed
  • Unique Pageviews — Sessions that included a page view
  • Actions per Visit — Average interactions per session

Engagement Metrics

  • Average Time on Site — How long visitors stay
  • Bounce Rate — Percentage of single-page visits
  • Max Actions — Highest number of actions in a single visit
  • Returning Visitors — Visitors who came back
  • Unique Returning Visitors — Individual returning visitors

Conversion Metrics

  • Conversions — Total goal completions
  • Conversion Rate — Percentage of visits that converted
  • Revenue — Total goal revenue (if configured)

Content Metrics

  • Downloads — Total file downloads
  • Unique Downloads — Sessions with downloads
  • Outlinks — Clicks to external websites
  • Unique Outlinks — Sessions with outlink clicks
  • Searches — Internal site searches

Search Metrics

  • Keywords — Search keywords (when available)

User Metrics

  • Unique Users — Individual logged-in users (if user ID tracking is configured)
  • Returning Users — Users who returned

Using KPI Widgets Effectively

Choose Metrics That Matter

Don’t add every available KPI. Focus on the metrics that:

  • Align with your organization’s goals
  • Inform decisions you make regularly
  • Indicate the health of your website

Common KPI Combinations

For Marketing Teams:

  • Visits
  • Conversion Rate
  • Conversions

For Content Teams:

  • Pageviews
  • Average Time on Site
  • Bounce Rate

For Executive Dashboards:

  • Unique Visitors
  • Conversions
  • Revenue

Create Focused Dashboards

Consider using the Secondary Dashboard feature to create different views:

  • Main Dashboard — High-level KPIs for daily monitoring
  • Secondary Dashboard — Detailed metrics for specific analysis

KPI Widget Display

Each KPI widget shows:

  • Current value — The metric for your selected date range
  • Comparison — Change from the previous period (if enabled)
  • Trend indicator — Up or down arrow showing direction

Customizing Date Ranges

KPI widgets respect your dashboard’s date range selection. Change the date range in the horizontal menu to update all widgets.

Next Steps

  • Dashboard — Learn more about dashboard customization
  • Goals — Set up conversions to track in KPIs
  • Custom Reports — Build detailed reports beyond KPIs
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